Don Kingore
In today’s technology age, it is often difficult to decide where to place your advertising dollar. At Premier Aquatics, we have experimented with Yellow Pages, kiosk signs in the malls, TV and radio advertising, internet and our graphic-wrapped fleet. None of the options gain us so many referrals as our fleet.
In-Depth provided us with an eye-catching scheme which differentiates us from the competition and provides us with a direct inspiration to potential consumers as we travel the metro Atlanta area. We work very hard to track our advertising dollar. Simply put, our fleet is responsible for more than half of our consumer inquiries.
It is very easy to rationalize a simple lettering job on a van, but in today’s instant-gratification society, it is paramount that you give the consumer something to visualize, not just read. In-Depth’s progressive concepts grab the eye of the observer. I would not consider anything else to be suitable for our fleet.
Don Kingore
