Information is big business in the medical community. And the HIMSS trade show is THE place to launch products for physicians. So, what do you do when you have a product that could make every physician’s job easier? How do you get their attention among the sea of information overload? You have to find a way to get in front of them!
With the travel from nearby hotels to the Georgia World Congress Center necessary and everyone on a tight schedule, Patient Keeper had an idea. Two wrapped Hummers that shuttled conference-goers from hotel to trade show, then were available to take key clients to lunch and transport folks to the after-parties. Getting in front of your client sometimes means thinking outside the box…and finding a solution to a problem.
PatientKeeper is a solution-finder in their industry…and for this two-day trade show, they offered a very immediate solution…Hummer wraps that resided directly in front of the conference center doors…ready and waiting to help…and to make an impact.
P.S. After the event, PatientKeeper posted pictures of trade show attendees enjoying the Hummer limos. Brilliant post-event connection.