Adding vehicle graphics means that the drive between stores is now advertising the fresh food folks will find if they follow the catering van! (Otherwise, driving between three restaurants is just a lot of miles!)
Imagine sitting in traffic, your belly grumbling just a bit, and finding this in your view. Time to pull over and enjoy a Backyard Burger (or grilled chicken sandwich…they are awesome!). Sometimes a picture really is worth 1,000 words, and this SUV window graphic is one of them.
When Lenny’s chose to begin branding their vehicles here in Cumming, the franchise was so pleased with the cost-effective result, they referred other franchisees to wrap their vehicles and maintain the brand’s consistent image.
El Pollo Loco really understands how to drive their marketing. When we wrapped the first Scion in Atlanta, this forward-thinking franchise immediately shared the wrap via social media channels and created Scion-shaped coupons for folks who spotted the wrap. This is exactly what we’re talking about when we say it’s important to cross-market with your vehicle wrap!
This Scion is all over Cumming, delivering delicious sandwiches, giving back to the community, and attending events. In fact, Lenny’s is so good at using their Scion wrap, people expect it to be places before it arrives.
