Ben Marketing (since purchased by Ogilvy) contacted us about these van graphics for CNN’s Fit Nation tour. While the team initially assumed that they needed a full wrap, we showed them how their design could be accomplished with cut vinyl to save the national campaign a few marketing dollars.
CNN’s Fit Nation is still going strong, encouraging folks all over the country to increase their fitness levels; sharing recipes, tools, and success stories while recruiting new folks to participate in their triathlons.