Blog

Webkinz Road Trip kicks off 4/9 with the Braves

This is the first year since our kids had a “Spring Break” that we haven’t headed south for two weeks to the Florida Keys. This year, our business was too…well, busy. So, we decided to stay home and play Atlanta tourist with the grandparents (and work in between the attractions). We’ve been to a sheepherding trial [...]

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changing the world requires … partnership

In an unassuming part of town, in what seems from the outside an unassuming building, there is a team of individuals quite literally changing the world. You would probably drive right by the LIVESTRONG building if you weren’t looking for it. And that’s probably what makes it so appealing. But once you enter, there is an [...]

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creating loyalty part 2: FOCUS on doing what you do best

In my last blog, we began talking about what creates loyalty…what makes you return to businesses again and again? In examining other companies I feel strong loyalty towards, one that immediately jumps out is my printer. Way back in 1999, before we even opened In-Depth, I met Derek Brooks of Brandywine Printing. Derek and his [...]

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loyalty to businesses…where does it come from?

Loyalty. Even at 7 months, our border collier is hugely loyal. Our family has certain companies that we are extremely loyal to, for one reason or another. It could be that their product is simply the best; but in most cases it is something else entirely that keeps us coming back. Have you ever stopped [...]

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reach out and touch your audience

Marketing is a continuum. <Sorry, time traveling back to my days in marketing class at JU for a moment.> A good marketing plan or campaign creates different opportunities for prospective clients to interact with your brand at different times, in different places, on THEIR terms. You have to be there when your audience is ready [...]

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We’re cool parents. Because of a vehicle wrap?

When we mentioned that we might be working on a van wrap project for Webkinz, our daughter Amelia (8) lit up the room with her smile. As the vans arrived and we began actually wrapping them…she begged to help (yes, we let her squeegee!). The next day, as we prepared to deliver the first van, [...]

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Something happened.

Owning your own business can be terrifying. And being a husband-and-wife company can be even scarier…so much so that sometimes you choose NOT to think about what you would do if “something happened”. As in “what would we do if one of us had an accident?” … “what if one of the kids gets sick?” [...]

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Wedding Vows…Revisited

12 years ago this January, we made promises among family and friends that represented our commitment to a happy life together. But a happy married life is definitely much more complicated than “in sickness and in health,” especially when the married couple runs a business together. Last night, John and I got to talking about [...]

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Passion…Make the Time to (Figure Out and) Follow Yours in 2010

I dig personality tests, leadership style assessments … sociology and psychology in general. I enjoy learning about myself and how I interact with other people, as well as how others interact (though I haven’t made the time to think on this in a long while). So, when our friend Derek from Brandywine Printing asked us [...]

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The Florida Keys – disappearing? A Blog Action Day post.

Our family loves the Florida Keys. We are scuba divers and dolphin fanatics (ever seen our logo?) and though we are firmly rooted in Georgia soil, this place not just a destination for us…somehow, it defines us. From the beautiful ocean views above sea level to the pristine coral patches below it, we love what’s [...]

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How to … work from home with a newborn

My new friend Chris Jordan recently reminded me of the intricate dance between the schedule of a newborn and that of the baby’s caregiver. The dance is even more complex when the caregiver is also trying to accomplish something outside of feed, change, cuddle. It has been 8 years since I was at home with [...]

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Mixing Family and Business

We always mix family and business. It’s just part of our way of life. Someone stops us while we’re out at dinner to talk about our wrapped car…we meet a vehicle graphics client on the way to pick up the kids from school…we meet another client with a family-owned business at the park to talk [...]

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My brownie made me do it.

Our seven-year-old is a Brownie Girl Scout (and a former Montessori kid) and I swear she secretly has the Three Rs emblazoned on her chest like Superwoman. Reduce, reuse, recycle…Repeat! She is saving the world one bottle at a time. Before kids, we considered ourselves as earth-friendly as the next couple..we never littered and occasionally [...]

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We work weekends

When we say that we work weekends here at In-Depth, we’re not just talking about coming in for a few hours on Saturday. Let’s take this weekend. Between Friday and Sunday, we partially wrapped a race car, a van, a bucket truck, and a pickup truck, traveling from Alpharetta to Jasper. But we’re a FAMILY-owned [...]

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In-Depth Wraps…a husband and wife team

Husband and wife team, huh? So, why haven’t you killed each other yet? We get this question a lot. Did I say a lot? I mean ALL the time, seriously. Seems like as soon as people find out that we’re married AND in business together, we get that knowing smirk…then they ask. We’ve been together [...]

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